A brand style guide (also known as brand guide or brand guidelines) is essentially an instruction manual on how a brand should be communicated. It contains the standards required to represent our brand correctly both internally and externally.
In business, a pitch deck is a pitch presentation for entrepreneurs or businesses to provide a streamlined but informative overview of their company or startup to potential investors, such as venture capitalists or angel investors.
A case study is a powerful story about how your business produced results for a client (and why other potential clients should work with us). Case studies can show potential clients and followers exactly what it's like to work with you.